Desirable traits: tips on enhancing your resume for executive roles

Making the shortlist for executive-level roles can be difficult, so it’s imperative to perfect your application. Charlotte Hasler, Recruitment Manager at Reed, outlines some top tips for creating a stand-out resume.

5 mins read
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4 months ago

Taking time to perfect your resume is a crucial step toward landing the executive job you desire. When considering the job application, you want to focus on how your leadership skills, industry experience, and professional achievements qualify you for a leadership role. This begins when you submit your resume.

It's important to remember that hiring managers sift through hundreds of resumes, so if you're applying for a c-suite position such as chief executive (CEO), chief financial officer (CFO), chief operating officer (COO) or similar, highlighting your relevant skills and experience is critical.

Charlotte Hasler, Recruitment Manager at Reed, looks at some of the ways you can build a desirable resume to help land those executive roles.

Q: What are employers looking for on a resume?

A: Decision makers in search of their next executive-level hire are looking for that all-important impact. They’re looking to hire someone who’s going to add value, drive business growth, reduce costs, streamline operations, increase productivity in staff performance, and deliver key results. 

The most effective way to promote this is by referring to achievements throughout your resume – be specific including quantifiable information. It’s worth adding a summary section to each of the most relevant jobs to reinforce your impact.

Q: What do achievements emphasize?

A: It’s clear that executives are expected to deliver results and add value to the organization, which means you need to go beyond merely stating your job responsibilities on your resume and showcase your accomplishments. 

Clearly state what it is you’ve achieved, with clear emphasis on how it impacted the company, added value to your portfolio and helped you develop into a senior member of staff. Evaluate what you’re proud of, what challenges you’ve managed to overcome, how the company has changed/developed because of your actions, and how you’ve performed in line with your targets. 

It's critical to quantify your achievements for maximum impact. Some recruiters often overlook the achievements section, but it’s one of the best ways to give your resume that competitive edge.

Q: What about leadership skills?

A: At an executive level, your primary responsibility is to lead the organization towards sustained growth, while effectively managing people. Because of this, employers looking for c-suite professionals want to know if you have the ability to motivate, inspire, and guide teams to achieve not only their individual goals but also the wider organisation's ambition.

"To make your resume stand out, it's crucial to highlight your key achievements and quantify the impact you've had on previous businesses."

Charlotte Hasler

Recruitment Manager, Reed

Specify how you’ve managed teams, your leadership style, and the results you achieved. As a rule of thumb, include relevant key skills such as strategic planning, team building, communication, and decision-making in your personal summary or when describing previous roles.

Q: Is resume customization important?

A: At the executive level, I highly recommend customizing your resume for each role to highlight your suitability. At this point in your career, you’ll have years of experience, knowledge and skills, but it’s about knowing which areas of your work to highlight.

To present a strong application, you'll need to thoroughly understand the requirements and expectations of the role, so take time to analyze the job description. Don't forget that hiring managers are looking for someone to meet their needs – not the needs of the applicant – so be sure to tailor your application accordingly.

Q: Should relevant industry experience be included?

A:Businesses in the market for a senior executive want to know if a potential applicant has extensive industry experience or can show evidence of transferable skills. 

Industry experience can come in a variety of forms, including work experience, voluntary work, courses, qualifications, and certifications. If you’ve completed any leadership courses from accredited bodies or a reputable business school, shout about them – they can enhance your resume, as can any relevant courses in the desired field. 

Degrees or higher qualifications should always be included, particularly if you have an MBA or equivalent, along with affiliations to chartered institutes or other industry bodies. Any qualifications gained outside of the role will go a long way to proactively show your dedication and commitment to a job or sector, which is something that hiring managers hold in high esteem.

Q: How long should a resume be?

A:Many executive-level professionals struggle to keep their resume to a readable length; we recommend limiting it to two or three pages. While it can be tough to know what to cut down, you can keep a resume concise by:

  • Focusing on achievements and impact at previous roles rather than a detailed description of job responsibilities.

  • For any past experience – usually from 10-15 years ago – the date range, company name and job title will suffice. It's recommended to still include the basic details of your earlier career, as hiring managers are often interested in the career path you’ve taken.

  • Streamlining sections that don’t need to be so wordy. Consider using bullet points to get your message across.

Q: Does wording matter?

A: Absolutely. Careful attention should be paid to the way your resume is written – as the way you articulate yourself will help employers understand more about you. 

Your resume should grab an employer’s attention, emphasising your skills and accomplishments. Also consider your word choices – phrases such as ‘directed company vision’, ‘implemented strategic change’, ‘managed large teams’ and ‘delivered successful results’ will help convey the impact and results of your work, when used with quantifiable data such as team sizes and results delivered.

"When applying for executive roles, your career history and track record play a key part."

Charlotte Hasler

Recruitment Manager, Reed

A well-polished resume will set you apart from other candidates by highlighting your strengths, skills and ability to fulfil the role requirements, while ensuring that you have the best opportunity to secure an interview and, most importantly, the job.

Are you looking for your next executive level role? Submit your resume and work with one of our specialist recruitment consultants today.

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Sales CV template: for Sales Executives and other sales professionals
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Sales CV template: for Sales Executives and other sales professionals

​Whether you are a sales executive, supplier relationship manager or field sales consultant, use our free template to build your perfect sales CV today.

[Full Name]
[Home address]
[Contact Number] • [Email Address]

Personal Statement

Use this section of your CV to highlight the skills that would be transferable in a sales environment e.g. questioning and listening, tenacity, resilience and the ability to think on your feet. It’s also a good idea to include a link to your LinkedIn profile.

Sales professionals are target driven and financially motivated, so don't forget to highlight and "sell" yourself.

Try to avoid statements such as "I work well as part of a team and on my own initiative" or "I can communicate at all levels" - the majority of CVs contain these statements. CVs that show creativity stand out in sales.

Education

A relevant degree, for example Business Studies will give you a great start, but many degrees have a sales element, e.g. Psychology - understanding people, Engineering - problem solving, Law - negotiation skills etc.

It is important to present your education in a way that identifies you as a sales person.

In some sales positions experience trumps education, so if you don’t have a glittering academic record, make sure you elaborate on your experience.

[College/School Name]
[Date M/Y– Date M/Y]

A-levels:

  • [Subject] – [Grade]

  • [Subject] – [Grade]

  • [Subject] – [Grade]

GCSEs:

  • [Number] GCSEs, grades [range], including Maths and English

Work Experience

This should be brief and, as a general rule of thumb, focus on the last five years of your career, or last three roles, in chronological order with the most recent at the top. Highlight your key achievements, and aim to use bullet points rather than lengthy descriptions.

[Job Title], [Company Name] [Location]
[Date M/Y- Date M/Y]

Achievements and responsibilities:

  • Brief role overview

  • Worked alongside [team] to produce [project]

  • Implemented [change] which resulted in [benefit]

  • Received an [award name] for [reason]

Hobbies and Interests

This section is not essential, but can be a good opportunity to reinforce your application, and show a future employer what motivates you outside of work.

Don’t just say that you ‘like to socialise’ be specific, and don’t be afraid to share your successes. If you can put a sales slant on this part of your CV too, even better.

I’ve completed a marathon for [charity]

I negotiated my away across [country] on a budget, working as I went

References

References are available upon request.

Download our full sales CV template.

Accountant CV template
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Accountant CV template

Are you an accountant looking to build the perfect curriculum vitae? Use our template today for a free example CV

[Full Name]
[Home address]
[Contact Number] • [Email Address]

Personal statement

This section is your chance to summarise the rest of the CV, and convince the recruiter to get in touch. It is important to keep it brief, between 50-200 words, and outline who you are, the technical skills you have to offer and your career aim. Achievements are better listed under each job, rather than in your profile.

I have developed strong technical experience within the accounting profession over recent years, specifically covering [analysis/month-end reporting/reconciliations]. I have worked with and am highly skilled in the use of [technologies/systems].

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Education

Given the importance of education – both accounting specific and general – in advancing through the early stages of your professional career, it is important to highlight your academic strengths early in your CV. Recruiters and employers looking for a PQ will want to see evidence without having to hunt for it. Be clear with your grading, and emphasis any specific topics studied.

[Examining body – ACA, ACCA, CIMA, AAT, ICM, IPP]
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[University Name]
[Date M/Y– Date M/Y]

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[College/School Name]
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Work Experience

This should be a detailed outline of the work you have conducted throughout your career, listing your technical responsibilities gained through practical experience. Employers will not assume your knowledge – you must illustrate this clearly.

Do not be fooled by the suggestion that CVs should be limited to two pages – this is wholly irrelevant to professions which require evidence of responsibilities undertaken.

[Job Title], [Company Name] [Location]
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Responsibilities:

  • Preparation of month-end management accounts to strict deadlines inclusive of P&L statement, fully reconciled balance sheet and debtor/creditor analysis

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  • Preparation and submission of [VAT/CIS/PAYE/Intrastat/EC Sales] returns

  • Preparation and posting of [accrual/prepayment/payroll/depreciation/adjustment] journals

  • Maintenance of fixed asset register to include additions, disposals and depreciation

Achievements:

  • Implemented [change] which resulted in [benefit] – list as many as is suitable to benefit your application

  • Received an [award name] for [reason]

Hobbies and Interests

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Seven top tips for writing an inclusive job specification and description
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Seven top tips for writing an inclusive job specification and description

Companies that are serious about fostering an inclusive work environment should begin by evaluating the very first interaction a job seeker has with their organisation: the job description and specification. According to a report from McKinsey, businesses that embrace diversity are 36% more likely to have better financial performance than their less diverse counterparts.  

“This is why it’s important organisations focus on writing inclusive job descriptions and specifications to attract a broader pool of talent,” said Chris Willsher, Regional Director at Reed.

To explore how businesses can craft more inclusive job descriptions, we spoke with recruitment experts across Reed, who shared actionable strategies for making job postings resonate with a more diverse audience.

1. Avoid gendered language

The language used in job descriptions can significantly impact who applies. Research shows certain words and phrases may discourage people from underrepresented groups, particularly women, from applying. Words like "aggressive" and "dominant" are often associated with male stereotypes and can subtly alienate female candidates. 

Chris emphasised the importance of being mindful of gendered language, adding that employers can inadvertently signal that their culture aligns more with male stereotypes. 

“Words like 'collaborative,' 'inclusive,' and 'supportive' tend to appeal to all genders,” he said, “whereas terms like 'competitive' or 'dominant' may inadvertently deter women or non-binary individuals for applying for your roles."

He suggested using a language decoding tool to help identify biased language such as this one, or even the free version of ChatGPT to identify any words that may need to be neutralised.

2. When it comes to experience and qualifications – use inclusive language

Companies often ask for extensive qualifications or specific years of experience in job descriptions, which can disproportionately discourage women and minority candidates. According to research from LinkedIn, women apply for jobs only if they meet 100% of the qualifications, whereas men will apply if they meet about 60%.

Michelle Topley, Permanent Recruitment Consultant in Reed’s Norwich office, in the UK, advises organisations, where possible, to rethink how they frame qualifications.

“Where possible, it’s important hiring managers focus on the skills and competencies needed to succeed in the role, rather than creating strict list of requirements,” she said.

“You need to really ask yourself if a qualification is 100% necessary for the vacancy you have, or is it just on your nice-to-have wish list?

“Don’t get me wrong, there are roles that need certain qualifications, especially in the legal field that I recruit for, but in the current climate where skills gaps are prevalent, you need to think about upskilling – can you train this person to do the job? So many talented people won’t even apply if they don’t tick every one of your boxes.”

3. Promote flexible working options

Flexible work arrangements are more important than ever for candidates, especially those balancing caregiving responsibilities or dealing with other personal challenges. Advertising flexible work options prominently in job descriptions can open the door to a more diverse talent pool.

Shaq Hills, a Business Manager – Practice Specialist based in Reed’s Reading branch, in the UK, specialises in accountancy and finance practice recruitment. He said companies which are truly committed to inclusion need to make sure job specifications and descriptions reflect that you really understand how diverse individuals have different needs.

He said: “Not every business can offer flexible working, but most can have a stab at offering some form of flexibility. By doing this you are highlighting that as a business you are committed to employee wellbeing, by offering a ‘positive’ work-life balance.

“This is a major draw, particularly for women, older workers and those with disabilities. If you offer it, make it a prominent feature."

4. Remove bias in job titles

Job titles can often carry hidden biases, which may prevent certain groups from applying. Titles like "salesman" or "chairman" reflect outdated, male-centric norms, while titles such as "guru" or "rockstar" - not that we recruit for many rockstars - may skew younger and discourage older applicants from applying.

Rebecca Moore, Business Manager for the Northampton Reed office, in the UK, said neutral job titles that don’t encourage bias and attract as many candidates as possible to your job are vital.

She said: “Some job titles are simply outdated, and anything with the word ‘man’ on the end should certainly not be entertained. They need to be clear; do exactly what it says on the tin, and welcome people from all walks of life.

“A great example of this is the job title 'software engineer' – it really is neutral and widely understood in the tech space. If you were trying to be more vibrant and out there you may want to call the role 'coding ninja' – but you must really think hard about it as something like this may alienate potential candidates who feel they don’t fit into the cultural stereotype that the word ‘ninja’ signifies.”

5. Include your commitment to diversity

Explicitly stating a company’s commitment to EDI&B in job descriptions signals to candidates that an organisation values a wide range of perspectives and experiences. A simple paragraph outlining your EDI&B initiatives or your dedication to creating an inclusive environment can make a significant impact on potential applicants.

London-based Area Manager and public sector HR recruiter, Bukola Odofin, is an advocate of company’s having a clear employee value proposition that fully embodies a company’s culture, goals and commitments.

She said: "Your commitment to diversity shouldn’t just be a vague statement at the bottom of the job description, it should be part of your employee value proposition.

“This proposition should be woven into the job and clearly highlighted in any description or specification that is written. On top of this, where possible clearly define how the vacancy contributes to building an inclusive environment within your company and mention any specific inclusion and diversity initiatives you have."

6. Encourage applications from underrepresented groups

Sometimes, simply encouraging people from underrepresented groups to apply can broaden the pool of candidates. Job postings can include phrases like, “We encourage candidates from diverse backgrounds to apply,” which can reassure applicants that the company genuinely values diversity.

Chris Willsher, Regional Director at Reed, said one way of encouraging applications from underrepresented sectors is to advertise roles on platforms which are popular with individuals from those groups.

“You can’t attract underrepresented groups to your roles without highlighting your commitment to diversity on your website and in job descriptions, and offering training programmes, internships, and mentorship opportunities aimed at underrepresented individuals,” he said.

“Another way of encouraging applications is to promote employee referrals from diverse backgrounds and provide unconscious bias training for hiring managers to ensure a fair recruitment process. These strategies help create an inclusive environment that attracts a wide range of applicants.”

7. Highlight personal development opportunities

Inclusive job descriptions should also highlight growth opportunities within a company. When businesses emphasise that they support employee development and provide clear career pathways, they attract candidates who not only want a job but want to belong to a workplace that invests in their future.

“If you really want to demonstrate you value your people you need to really emphasise your commitment to learning and growth,” said Hayley Bee, Technology Practice Lead in Newcastle’s Reed office, in the UK.

She added: “I specialise in technology recruitment where skill shortages are rife, so by highlighting that you invest in your employees’ development on both a personal and professional level, you can really show that you value your people.

“Candidates from marginalised backgrounds do look for signs that a company will offer them room to grow and flourish, particularly if they’ve been in previous work environments where this hasn’t been the case."

Crafting inclusive job descriptions is not a one-time effort. It requires ongoing reflection, feedback, and refinement. The way you write your job description sends a powerful message about your company, meaning you need to ensure the message you are sending out is one that demonstrates you value inclusion.

If you’re looking to hire, our network of specialist recruiters can assist you in creating job descriptions to reach a wide pool of talent for your role. Get in touch with one of our experts today.